項(xiàng)目背景
稻香村，起源于1773年乾隆年間，被乾隆贊嘆為“食中雋品，美味不可多得”并御題“稻香村”匾額而名揚(yáng)天下。已列入非物質(zhì)文化遺產(chǎn)。是享有盛名的老字號(hào)食品企業(yè)。
稻香村在開辟了線上營銷后，逐漸認(rèn)識(shí)到線上品牌官網(wǎng)的重要。線上官網(wǎng)作為線上營銷的重要品牌背書，原有網(wǎng)站太過老舊，而且品牌感很弱。
稻香村“百年經(jīng)典”的文化感和時(shí)代審美如何結(jié)合。如何另PC和移動(dòng)的整合營銷具有統(tǒng)一落地風(fēng)格。如何表現(xiàn)“食中雋品”的精致與誘人。是本項(xiàng)目要挑戰(zhàn)的目標(biāo)。
Daoxiang village, originated in 1773 during the reign of Emperor Qianlong, was praised by Emperor Qianlong as "delicious food is rare" and famous for its inscription "Daoxiang village". It has been listed in the intangible cultural heritage. It is a famous time-honored food enterprise.
稻香村在開辟了線上營銷后，逐漸認(rèn)識(shí)到線上品牌官網(wǎng)的重要。線上官網(wǎng)作為線上營銷的重要品牌背書，原有網(wǎng)站太過老舊，而且品牌感很弱。
稻香村“百年經(jīng)典”的文化感和時(shí)代審美如何結(jié)合。如何另PC和移動(dòng)的整合營銷具有統(tǒng)一落地風(fēng)格。如何表現(xiàn)“食中雋品”的精致與誘人。是本項(xiàng)目要挑戰(zhàn)的目標(biāo)。
Daoxiang village, originated in 1773 during the reign of Emperor Qianlong, was praised by Emperor Qianlong as "delicious food is rare" and famous for its inscription "Daoxiang village". It has been listed in the intangible cultural heritage. It is a famous time-honored food enterprise.
