項(xiàng)目背景
新華三集團(tuán)（H3C）是國(guó)內(nèi)大型ICT廠商。在許多商用產(chǎn)品領(lǐng)域處于領(lǐng)導(dǎo)地位。2019年是新華三集團(tuán)的國(guó)際化元年。海外市場(chǎng)發(fā)展迅猛。因此，將企業(yè)形象從國(guó)內(nèi)大廠升級(jí)定位為跨國(guó)集團(tuán)，已經(jīng)是H3C發(fā)展戰(zhàn)略的迫切需要。
本次項(xiàng)目的目標(biāo)，是將原來(lái)支撐海外市場(chǎng)線上服務(wù)及形象宣傳的官網(wǎng)英文版，全新改版為全球Global站。鑒于原有英文版在海外市場(chǎng)的反應(yīng)不佳。本項(xiàng)目最大挑戰(zhàn)，是改版后的Global站，在海外市場(chǎng)的其他跨國(guó)集團(tuán)競(jìng)品網(wǎng)站中，其國(guó)際化的形象是否具有說(shuō)服力。這是改善市場(chǎng)反應(yīng)的項(xiàng)目要點(diǎn)。
H3C is a large domestic ICT manufacturer. Is a leader in many areas of commercial production. 2019 is the first year of the internationalization of Xinhua Group III. The overseas market is developing rapidly. Therefore, it is an urgent need for H3c to upgrade its corporate image from a large domestic factory to a multinational group.
本次項(xiàng)目的目標(biāo)，是將原來(lái)支撐海外市場(chǎng)線上服務(wù)及形象宣傳的官網(wǎng)英文版，全新改版為全球Global站。鑒于原有英文版在海外市場(chǎng)的反應(yīng)不佳。本項(xiàng)目最大挑戰(zhàn)，是改版后的Global站，在海外市場(chǎng)的其他跨國(guó)集團(tuán)競(jìng)品網(wǎng)站中，其國(guó)際化的形象是否具有說(shuō)服力。這是改善市場(chǎng)反應(yīng)的項(xiàng)目要點(diǎn)。
H3C is a large domestic ICT manufacturer. Is a leader in many areas of commercial production. 2019 is the first year of the internationalization of Xinhua Group III. The overseas market is developing rapidly. Therefore, it is an urgent need for H3c to upgrade its corporate image from a large domestic factory to a multinational group.
