中國(guó)廣視索福瑞媒介研究(CSM)是央視市場(chǎng)研究(CTR)與Kantar Media集團(tuán)等共同建立的中外合作企業(yè)，自1997年12月4日成立以來(lái)，基于國(guó)際科學(xué)的技術(shù)理念和對(duì)國(guó)內(nèi)市場(chǎng)的深入了解，開展電視收視率調(diào)查、廣播收聽(tīng)率調(diào)查、體育與媒介研究和新媒體研究等多項(xiàng)研究業(yè)務(wù)，為中國(guó)大陸地區(qū)和香港傳媒行業(yè)提供可靠的、不間斷的視聽(tīng)率調(diào)查及深度研究服務(wù)。


舊版網(wǎng)站顯然對(duì)CSM的品牌表達(dá)注重創(chuàng)意而流于形式，并未深入而理性地探討品牌自身的傳達(dá)需求。為CSM定義恰當(dāng)?shù)膰?guó)際化品牌設(shè)計(jì)語(yǔ)言，是本項(xiàng)目最終取得成功的關(guān)鍵。


CSM Media Research is a joint venture mainly co-funded by CTR Market Research and Kantar Media. Since its establishment on December 4th, 1997, based on international scientific and technological standards and in-depth understanding of the domestic market, it provides numerous reliable and uninterrupted audience measurement and in-depth research services such as TAM, RAM, sports & media and new media research for China and Hong Kong SAR.