項(xiàng)目背景
首農(nóng)食品集團(tuán)是資產(chǎn)、營(yíng)收雙超千億的大型國(guó)有企業(yè),位列中國(guó)企業(yè)500強(qiáng),品牌影響力遍及中國(guó)廣大人民群眾。
國(guó)企官網(wǎng)改版的難點(diǎn)在于不能輕易跳脫出當(dāng)下國(guó)企網(wǎng)站的“主旋律”,且還要突出強(qiáng)烈的品牌辨識(shí)度。對(duì)設(shè)計(jì)師而言,這既是對(duì)創(chuàng)意發(fā)揮的限制,也是對(duì)專(zhuān)業(yè)程度的考驗(yàn)。我們對(duì)首農(nóng)集團(tuán)官網(wǎng)的定位是:高品質(zhì)的國(guó)企網(wǎng)站。更高級(jí)的品質(zhì)感,讓首農(nóng)官網(wǎng)與其它同類(lèi)國(guó)企網(wǎng)站拉開(kāi)了明顯的差異。
In December 2017, as approved by the Beijing Committee of the Communist Party of China and the People’s Government of Beijing Municipality, Beijing Capital Agribusiness Group Co., Ltd., Beijing Grain Group Co., Ltd., and Beijing Er Shang Group Co., Ltd. were merged to establish the new Beijing Capital Agribusiness & Food Group Co., Ltd. (hereinafter referred to as CAG). In December 2018, following the approval by the People’s Government of Beijing Municipality, CAG was reorganized as a state-owned capital investment enterprise. In January 2019, CAG took over the management of Beijing Vegetable Supply Group Co., Ltd.
國(guó)企官網(wǎng)改版的難點(diǎn)在于不能輕易跳脫出當(dāng)下國(guó)企網(wǎng)站的“主旋律”,且還要突出強(qiáng)烈的品牌辨識(shí)度。對(duì)設(shè)計(jì)師而言,這既是對(duì)創(chuàng)意發(fā)揮的限制,也是對(duì)專(zhuān)業(yè)程度的考驗(yàn)。我們對(duì)首農(nóng)集團(tuán)官網(wǎng)的定位是:高品質(zhì)的國(guó)企網(wǎng)站。更高級(jí)的品質(zhì)感,讓首農(nóng)官網(wǎng)與其它同類(lèi)國(guó)企網(wǎng)站拉開(kāi)了明顯的差異。
In December 2017, as approved by the Beijing Committee of the Communist Party of China and the People’s Government of Beijing Municipality, Beijing Capital Agribusiness Group Co., Ltd., Beijing Grain Group Co., Ltd., and Beijing Er Shang Group Co., Ltd. were merged to establish the new Beijing Capital Agribusiness & Food Group Co., Ltd. (hereinafter referred to as CAG). In December 2018, following the approval by the People’s Government of Beijing Municipality, CAG was reorganized as a state-owned capital investment enterprise. In January 2019, CAG took over the management of Beijing Vegetable Supply Group Co., Ltd.
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